Wacom Australia E-store

Giving a fresh new look to a premium product.

Wacom has some of the best design tools available in the industry, however their e-commerce website did not reflect the quality of their product. In order to uplift brand appeal, we redesigned the Australia e-store website to show not only the quality of the product, but the amazing output they let you create.

Working closely with the client and the Head of Design, I was responsible for defining an updated visual experience and design direction, formulating copy and animation guidelines, creating a more user-friendly experience, and overseeing rollout of design.